Why the Cancelation Process Should Be Harder Than the Signup Process (or, “A Love Letter To a Customer”)


It’s simple, it’s because I don’t want you to go.

I wanted you to signup so I made that easy, but now that you’re here I want you to stay, and if you try to leave I’m going to fight for you.

And I’m going to do this for selfish reasons, but I’m also going to do this because I sincerely believe I can help you. I sincerely believe that we’re better together than we are apart.

The fact is, you signed up because you believed I could help you achieve a desired end result. You initiated this relationship because you believed I would take you places you’ve never been before. I still believe I can do that!

I may not have been perfect.

I may have hidden some of my finer attributes.

Heck, I may have even screwed up and let something important slip through the cracks. (People do that sometimes.)

But I want a chance to make it right.

I want a chance to say I’m sorry.

I want to FIGHT for US.

So I’m sorry if I make it hard to break up. I’m sorry that I don’t have a simple way you can cancel your subscription with just a click and be on your merry way.

I want to be the one who makes you merry…

…won’t you give me a second chance?


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