Does this look familiar?
Do you feel like you’ve seen it before?
…it’s because you have…
It’s been said that, “Those who do not study history are doomed to repeat the mistakes of the past…”
…but I say:
“Those who do not study history are doomed to think they invented stuff that someone else actually invented nearly a century ago…”
I’m not taking anything away from the folks who came up with “The Most Interesting Man” spots. I’m fairly certain they knew exactly what they were doing, and taking inspiration from a 60+ year old ad (that sold shirts) to create a modern beer commercial that offers something other than the generic inter-racial buddies-at-a-bar scene”…
…or bimbos on a beach scene…
…is certainly appreciated.
No, my critique is from my marketing friends who didn’t know that “The Most Interesting Man” ad was swiped!
Study your history, marketers!!
You’ll save a ton of time, and be A LOT better at your job.
These books are a great place to start:
- Tested Advertising Methods
- Scientific Advertising
- The Robert Collier Letter Book
- Billion Dollar Marketing
- Breakthrough Advertising
- Extraordinary Popular Delusions and the Madness of Crowds
- My First 60 Years in Advertising
- Advertising Secrets of the Written Word
- Ogilvy On Advertising
- Ready, Fire, Aim
What classic marketing books did I miss? Comment below and maybe I’ll add it to this list…