The new book from Ryan Deiss — coming March 2, 2027
Running a business shouldn't be this complicated...
The Million Dollar Napkin is the story of how one burned-out founder got his company (and his life) back. It's a simple, proven system you can use to turn your chaotic company into a scalable growth machine.

Every founder hits the same wall.
The business that was supposed to set you free now can't survive a single day without you. Your inbox is a fire hose. Your team needs you for everything. And somehow, you're working harder than ever and taking home less.
Here's the good news: the problem isn't you, and it isn't your team. It's that your company is missing a system… one simple enough to sketch on a napkin, and powerful enough to change everything.
The Million Dollar Napkin delivers that system inside a story you'll actually want to read: a business fable about a founder on the brink, a mentor with a marker, and the napkin that saved a company. Then it hands you the complete playbook so you can do it yourself.
Inside, you'll learn how to:
- Get your entire company aligned on one page (literally… it fits on a napkin)
- Build a business that grows because of your team, not because of your hustle
- Replace daily firefighting with a handful of numbers that tell you exactly what to fix
- Step out of the day-to-day without watching everything fall apart
- Make owning your business fun again








